The Small Business Marketing Boot Camp

                                                                                                                
It is a noisy world!
How can you get YOUR BUSINESS’ message heard?
 
The Small Business Marketing Boot Camp

Teaches key marketing fundamentals and practical applications for small businesses.
 
Getting it right!  The right message (advertising language), the right platforms (print, social media, networking, etc.) and delivery to the right people (target market) are foundational to the success of marketing.  Our Marketing Boot Camp series teaches key marketing fundamentals with practical applications for small businesses.    Small business owners and those responsible for marketing for small businesses should attend.  Marketing is crucial and expensive.  Come away with a better understanding of your marketing options and a better basis for decision making. 
 
Week 1:  Marketing.  What Exactly is This? - And why is it so critical to my small business?
July 16, 2013
Small business owners wear a lot of hats…. director of marketing is one of them.  Learn the components of an effective marketing plan and how to develop one that’s right for your business. 
 
Week 2:  Define Your Target Market & Hone Your Marketing Message
July 23, 2013
Learn how to define your target.  Your business is competing with a great deal of noise when trying to reach your targeted consumer.  How do you get heard?
 
Week 3:  Effective Marketing on a Shoestring Budget
July 30, 2013
Small businesses generally don’t have big business marketing budgets.  Learn effective and affordable ways to reach your targeted customers.
 
Week 4:  The Role of Social Media and Websites
August 6, 2013
On-line reputations are critical to business success.  Learn steps for effectively creating and using websites.  Learn how social media tools like Facebook and Twitter will enhance your marketing strategy.
 
When: 9 to 11:30 a.m.
Tuition:  $50 per class or $175 for all four classes
How:  Register at harpercollege.biz, click on Small Business Development Center, then Workshops and Classes  or call 847-925-6520
Where:   Harper College Professional Center, 650 E Higgins Road, Suite 18N, Schaumburg